• The Digital Content Officer plays a pivotal role within the Technology and Digital Services department, responsible for managing and enhancing digital content across the organisation’s corporate website, intranet, and other key digital platforms.

• The role involves content updates, web analytics, and user experience improvements to ensure digital services are accessible, user-friendly, and aligned with strategic goals.

• The post holder will work closely with various internal teams and external partners to champion continuous improvement and digital innovation.

• Manage and coordinate digital content on public-facing websites and internal intranet platforms.

• Lead the development and enhancement of the website and intranet to improve accessibility and engagement.

• Collaborate with Digital, Customer Experience, and Technology Transformation teams to ensure digital channels meet organisational strategies.

• Project manage the implementation of new website content and analytics software, ensuring delivery within scope, budget, and timelines.

• Use web analytics tools such as Google Analytics to monitor site performance and user behaviour, making data-driven recommendations.

• Lead content creation, including writing web copy and developing training courses on digital writing for staff.

• Build and maintain strong relationships with stakeholders, suppliers, and third-party contractors.

• Ensure consistent digital style and messaging across all platforms and business areas.

• Provide training and support to staff on digital content best practices and tools.

• Experience managing digital content within a complex, customer-focused organisation.

• Proficient in content management systems (CMS), social media channels, and digital content platforms.

• Strong knowledge of web analytics tools, particularly Google Analytics, with ability to interpret and report on data.

• Excellent written communication skills with the ability to write clearly and effectively for web audiences.

• Confident stakeholder engagement skills, able to communicate across all levels of an organisation.

• Proven ability to negotiate and manage relationships with external suppliers and contractors.

• Experience delivering training and digital skills development to diverse audiences.

• Demonstrates creativity, innovation, and the ability to work independently on initiatives.

• Knowledge of current technology trends and digital best practices.

• The position requires a minimum of 2 days per month working from the office, with flexibility otherwise.